Feb 09, 2021
Job Description In order to create an effective and integrated online marketing strategy, you have to understand your customers, their behaviors, and their values. By identifying and assigning value to each of their digital touchpoints, you can help brands optimize and personalize the customer journey and reach their target audiences. Analysts, Performance Analytics at Merkle support the SEM, SEO, Media Services and Paid Social teams by providing campaign analytics that drive further insights and optimization. They are part of a multifaceted digital analytics team who work closely with other analysts and client relationship managers in the company. You will encounter different analytic problems and be challenged to provide unique and effective solutions in a digital, fast-paced world. Perform keyword research based on trends, target audiences, patterns, and competitor analysis Create optimized page titles, meta descriptions, and content Analyze client performance and...
dentsu international
Southfield, MI, USA