Jan 10, 2021
Job Description Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms Be the programmatic and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives Build training materials and best practice documentation Leverage first party data for targeting and insights Oversee the work of one specialist, train technical knowledge and manage workflow Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution Responsible for overseeing client pacing & performance across digital media portfolio Recommend forward thinking strategies and innovations Proactively working with client services on campaign set-up and optimization strategy Work with the data teams to provide analytical insights...
dentsu international
Charlottesville, VA, USA